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A gorgeous retro advert I found for the Volvo PV 544. Take a moment to examine the psychology at work here. It's not so much about selling cars as it is about promoting the lifestyle of the ideal 1950s nuclear family: a dapper besuited dad coming home after a hard day's work to his oh-so-stylish wife and adorable ponytailed little girl. What better way to convince someone that 'this is the car you want' than to show them that 'this is what you want to be'?
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